Press Release: http://www.prweb.com/releases/2012/6/prweb9566728.htm
Gummybear International Licenses Use of Animated Character Gummibär for Bulgarian Jumbo Toy Stores TV Ad Campaign
Gummybear International, owners of the animated gummy bear character, Gummibär, are proud to announce a new licensing deal with the toy company, Jumbo, for their latest national television advertising campaign in Bulgaria.
Teaneck, NJ (PRWEB) June 01, 2012
Gummybear International is proud to announce a new licensing deal with Greek based toy retail giant, Jumbo. Gummybear International has granted license for their lovable, singing and dancing gummy bear character, Gummibär, to be used in the most recent television ad campaign launched by Jumbo, for their chain of toy stores in Bulgaria. The commercial produced by Jumbo depicts Gummibär up to his usual, off-the-wall antics as he sings about the toy store along to the music of his very popular song “I’m A Gummy Bear.” The television ad can be seen on Jumbo’s YouTube channel.
The decision to work with Jumbo, a toy retailer similar in popularity to Toys R Us in the U.S., was made based on their good reputation and Gummybear International’s on-going goal to increase exposure for Gummibär around the world. “We see this as a great co-branding opportunity for Gummibär,” said Jürgen Korduletsch, President of Gummybear International, “Jumbo is a popular and respectable company and we look forward to great success together.”
The recent licensing deal is not the first for Gummibär. In 2011, the Turkish telecommunication company, BN Telekom, used Gummibär in a successful promotional campaign that resulted in a significant boost in sales. Also in 2010, Greek food company IFANTIS used the popular gummy bear character for a national television ad campaign.
Gummybear International is engaged in the creation, development, and branding of animated entertainment properties, as well as musical content based on and produced for such properties. It markets and sells recorded musical and video products in various physical formats, such as compact discs and DVDs, and digital formats, such as downloads and ringtones, through a worldwide network of established distributors and licensees. The company’s music publishing segment owns and acquires rights to musical compositions, markets these compositions, and receives royalties or fees for their use. It also is actively developing mobile and computer based games and exploiting merchandising rights for its brands in cooperation with a variety of licensing partners. GBI is working on a number of film and TV projects. The company is headquartered in New Jersey. Visit http://www.gummibar.net for more information.
